Who's Involved?

Core Team

Phil Cuddeback

Master Farmer

Farmer of all things delicious.

Ex-Freight Farms; 3x organic farms.

Favorite days are harvest days.

Christie Little

Brand Director

Communicator of vibes.

Food system design.

Words + Images.

Paul Berry


Builder of software and hardware.

Ex-RunKeeper, Tapjoy.

Former digital nomad.

Elliott Fisher

Finance Manager

Accounting wiz.

Ex-property + project manager.

Drone pilot.

Christa Montano

Community Support

Overseer of office ebb & flow.

Marketing and social for start-ups.

Underground celeb insta-foodie.

Meredith Mineo


Talent finder & strength builder.

Sustainable operations supporter.

Food sharer & people appreciator.

Rakan Ammouri

Business Development

Opportunity creator, process developer.

Restaurant owner, farm to restaurant connector.

DJ & Music Connoisseur.

Tobias Peggs

Cofounder and CEO

Brit abroad.

PhD in Artificial Intelligence.

Triathlete, snowboarder, calorie consumer.

Kimbal Musk

Cofounder and Exec Chairman

The Kitchen Cofounder.

Board member at Tesla, SpaceX, Chipotle.

Real food for everyone.

Partners in Real Food.

Mentors & Advisors

Season One

The Alumni

Electra Jarvis

Cofounder + Farming Director | Green Food Solutions

Motto: Don't panic

Instagram: @greenfoodsolutions

Maxwell Carmack

Farmer | Musician | Engineer

Motto: Build things that build things.

Instagram: @green.vibrations + @earthtospace

Jonathan Bernard

Founder | Street Leafs

Motto: Do well by doing good.

Instagram: @streetleafs

Paul Philpott

Farmer | Entrepreneur

Passion: Parkour & Progression

Instagram: @gateway_greens

Sylvia Channing

Grower | Brewer | Yoga Instructor

Motto: Let the beauty we love be what we do.

Erik Groszyk

Generalist | Entrepreneur

Motto: The problem is the solution.

Nabeela Lakhani

Urban Farmer | Aspiring Entrepreneur

Passion: Food, Entrepreneurship, Impact.

Instagram: @farmingitup

Mason Grassfield

Food Entrepreneur

Passion: Creating iconic food products.

Josh Aliber

Food Entrepreneur

Passion: Green Tech, Hiking

Instagram: @joshaliber

Luis Novoa

Culinary Associate and Urban Ag Specialist @ JVL Wildcat

Motto: Just a kid from the South Bronx trying to do some good.

Instagram: @lou_nyc