Bringing local, real food to people in cities around the world by empowering next-gen leaders in urban farming.

Our cities are at the mercy of an industrial food system that ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from the comfort, the nourishment, and the taste of food—not to mention the people who grow it. The results are awful, from obesity and diabetes epidemics to massive impact on the planet. It’s no surprise that people are turning against this system. People want real, local food—food you can trust to nourish your body, the community, and the planet. And they want it all year round, grown in the cities where they live.

Finding the right solutions presents an extraordinary opportunity for entrepreneurial leaders who understand urban agriculture, local food systems, and the transparency and trust that personal relationships bring to food. We created Square Roots as a platform to empower these leaders so we can work together to tackle this enormous opportunity.

Urban Farming Business

We are a seed-to-sales urban farm, connecting people in cities to local, real food. The farm team grows a variety of fresh and flavorful herbs in indoor, vertical farms, right in the heart of Brooklyn. We hand-harvest, self-package, and herb-trike-deliver to retail stores across NYC. Our herbs are non-GMO, pesticide-free, and grown with love.

Farmer Technology Platform

We develop human-centered farming technology that surrounds our farmers with data, insights, and tools, so they can grow high quality food, all year round, using the fewest resources possible. Our cloud-connected, modular farms utilize a water-efficient hydroponic growing system, and are constructed inside refurbished shipping containers. This enables a distributed approach to farming—meaning we can grow food in the neighborhoods where our customers live and shop, providing deep connections between the consumer, their food, and the people who grow it.

Next-Gen Farmer Training Program

At the heart of Square Roots is the Next-Gen farmer training program, which creates opportunities for more people to become farmers—and future leaders in urban farming—through a year-long commitment on the Square Roots team. No experience is necessary to apply—just the passion and dedication to bring local, real food to people in cities and to connect with consumers and the community throughout NYC.