Bridging technology, community, and a love for local, real food.

Urban Farming Business

We are a seed-to-sales urban farm, connecting people in cities to local, real food. The farm team grows a variety of fresh and flavorful herbs in indoor, vertical farms, right in the heart of Brooklyn. We hand-harvest, self-package, and herb-trike-deliver to retail stores across NYC. Our herbs are non-GMO, pesticide-free, and grown with love.

Farming Technology Platform

We develop human-centered farming technology. Proprietary hardware and software solutions combine to surround our farmers with data, insights, and tools, enabling them to grow high quality food, all year round, using the fewest resources possible. Our farms utilize a water-efficient hydroponic growing system, and are constructed inside refurbished shipping containers, located in the middle of cities. This means our farmers can live and work closer to the end consumer, strengthening their communities through food.

Next-Gen Farmer Training Program

At the heart of Square Roots is the Next-Gen farmer training program, which creates opportunities for more people to become farmers—and future leaders in urban farming—through a year-long commitment on the Square Roots team. No experience is necessary to apply—just the passion and dedication to bring local, real food to people in cities and to connect with consumers and the community throughout NYC.