Consumers around the world are demanding greater transparency into where and how their food is grown—and for good reason. As stories of e.coli outbreaks, breakdowns in the supply chain and mistreated farm workers continue to mount, so does our distrust in the food industry.
In a recent study by Response Media, 99% of people said they want transparency in their fresh food products. In an additional study by Label Insights, 67% said they believe it’s the brand’s responsibility to provide this information. We agree—consumers deserve to know more.
We installed floor-to-ceiling windows in our very first farms—so that everyone could see the way we grow food—to demonstrate that transparency was embedded into the core of Square Roots farming practices. And we’ve also developed a digital way for consumers everywhere to see exactly where and how their food is grown—right on their mobile phone.
The Square Roots’ Transparency Timeline traces the path of our produce from seed to store, and provides information such as where we sourced the seeds, who did the farming, and what date it was harvested. By simply scanning a QR code or typing in the lot number found on every package of Square Roots fresh produce, you are able to see the complete story of your food.