Square Roots’ scalable “farmer-first” platform brings fresh, healthy food to urban areas year-round, while simultaneously training future generations of farmers. With production farms in Brooklyn, New York, and Grand Rapids, Michigan (with more to come in 2020!), Square Roots has a mission to bring local, real food to people in cities across the world while empowering the next generation of leaders in urban farming.
Whether we’re in the farms tweaking CO2 levels, or in a board meeting plotting a pathway for what the company looks like in 2050, every decision we make is guided to help us achieve our mission faster, smarter, and with as much impact as possible.
Choices we’ve made around our technology platform are a good illustration of that. Our platform needs to bring fresh, healthy food to urban areas year-round, consistently, sustainability, and on any continent in the world. At the same time, it must also be a welcoming environment, conducive to training future generations of farmers to be productive, fast.
Central to our platform is the decision we made very early in the company’s life to build a distributed network of modular Climate Containers, as opposed to following the plant factory template.