Our Super Farm platform is exciting in terms of scalability, resilience, and efficiency, and it’s a really wonderful environment for our farmers to farm. For urban consumers it means local farmers growing your food with love — which is why it tastes absolutely delicious. And technology enables us to grow a ton of food in a very small area, in ways that make a lot of business sense too. It’s a classic example of “doing well by doing good”.
It has been an exciting journey to our Super Farm platform. When we launched Square Roots back in 2016, we were very focused on figuring out the Farmer Training Program model — as we knew that farmers bring love to the food, the program would create enormous impact over time, and it would also be a long term of engine of growth. So we partnered with a number of 3rd parties who could provide parts of the growing system for us, while we got the training program right. (In many ways, that was like Tesla sourcing our chassis from Lotus for the first Roadster). After that initial phase, and finding out what the urban farming world needs, we have developed our own technology specifically tailored to our model. This enables us to grow local food at incredible scale in ways that make sense for people, planet and profits.
We recently announced a strategic partnership with Gordon Food Service, which will see the first major deployment of this Super Farm technology platform — and will help us bring local food to people in cities all across North America while training thousands of future farmers. Which, in a neat and circular way, brings us right back to the mission statement I started this post with.
Of course, we still have lots to work to do! But these are exciting times. We’re always looking to talk with great people — from hardware and software engineers to farmers and plant scientists. So feel free to check our website and get in touch.