Over the past two years, Square Roots has high-tailed it from being a pitchbook in a WeWork office to a fully-functioning farm and training program in Brooklyn. Between our lean team and our cohorts of farmers, we’ve experimented with different sales channels: direct-to-consumer, wholesale to local chefs, farmer’s markets, and specialty grocery stores. As we’ve refined our Next-Gen Farmer Training program and pushed our technology, we’ve also narrowed our commercial focus. The big questions being: what are we selling and where?
As Head of Community & Communications, my job is to make sure these decisions keep us on track towards our mission, helps us to build a strong brand, and supports a strong culture of dialogue, values, and authentic relationships.
Cue the herbs.